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— Service 05

Brand identity that
people feel before
they read a word.

Your brand is the first thing people feel before they read a single word. We build cohesive visual identities — logo, color, type, and the rules that hold them together — that communicate your values instantly and work in both English and Arabic.

Typical timeline2 – 5 weeks
ToolsIllustrator · Figma
BilingualEN + AR lockups
DeliverablesFull brand kit
— What's included

Build a brand that
resonates.

A brand identity is a system, not just a logo. Here's the surface area of a typical identity engagement.

Logo design

Primary, secondary, and icon variations in every format you'll need — print, digital, and social — built to work as small as a favicon and as large as a billboard.

Color & type system

A curated palette and typographic system that works cohesively across every touchpoint, with accessible contrast and clear usage rules.

Brand guidelines

A complete reference document so anyone — your team, a printer, a future agency — applies the brand consistently and correctly.

Bilingual lockups

Arabic and English logo lockups designed together as equals, with native Arabic letterforms — not a stretched copy of the Latin mark.

Stationery & collateral

Business cards, letterheads, email signatures, and the everyday templates that carry your brand into the real world.

Social media kit

Branded profile images, covers, and post templates so your social presence looks intentional from day one.

— The tools we use

Design crafted with precision.

The tools we use to design, refine, and document a brand from first sketch to final guidelines.

Adobe Illustrator Adobe Photoshop Adobe InDesign Figma After Effects Glyphs Canva Pro
— How an engagement works

Four phases,
no surprises.

Every identity project moves through the same four phases. You'll always know what we're doing this week and what comes next.

01

Discovery

We learn your business, audience, and competitors, and define what the brand needs to say and feel before we draw anything.

  • Brand questionnaire & workshop
  • Competitor & market audit
  • Positioning & tone
  • Mood direction
02

Concepts

We design distinct logo and identity directions — real concepts with rationale, not a pile of options to guess between.

  • Multiple logo directions
  • Color & type exploration
  • Rationale for each
  • One structured review
03

Refinement

We take the chosen direction and refine it to final — every weight, every lockup, every edge case resolved.

  • Final logo & variations
  • Locked color & type system
  • RTL / Arabic lockups
  • All file formats
04

Delivery

Full brand kit, guidelines, and source files handed over so you own everything and can apply it confidently.

  • Brand guidelines document
  • Stationery & collateral
  • Social media kit
  • All source files, full ownership
— Real examples

Identities we've shaped.

A few of the brands we've built or refined. Live links, real clients.

— Common questions

Brand FAQ.

The five questions we get most often about brand identity projects.

How many logo concepts will I receive?
We present a few distinct directions — real concepts with reasoning behind each, not a dozen throwaway options. After your feedback we refine one into the final identity across two structured rounds.
Do I own the final files?
Yes, completely. On completion you receive full ownership and every source file — AI, EPS, SVG, PNG, PDF — so you're never locked to us to use your own brand.
Can you redesign an existing brand?
Yes — full rebrands or careful refreshes. If you have existing brand equity worth keeping, we evolve rather than erase. If it's holding you back, we'll say so honestly.
Do you design Arabic logos and lockups?
Yes, and we treat Arabic as a first-class part of the identity. Native Arabic letterforms designed alongside the Latin mark, not a distorted copy — so both read beautifully.
Do you work with brand-new businesses?
That's often where we do our best work. Starting from a blank page lets us build something genuinely yours, with no legacy baggage to work around.
— Let's start something

Tell us about
your project.

Get in touch